Robo.cash confirms there is no plan to change the platform brand

Peer-to-peer lending platform Robo.cash has confirmed that it will retain its branding despite its parent company’s rebrand to UnaFinancial.

Earlier this month, Robocash Group announced its rebrand, to mark “a shift in focus from alternative lending to building a broader financial ecosystem”.

It said that UnaFinancial will diversify into new credit solutions, such as buy now, pay later and credit cards, as well as expanding into new markets in Central Asia, Latin America and the Middle East.

In a new update on the Robo.cash website, the Croatia-based firm said that “there is no intention to change the platform brand”.

“We have been planning an updated design of the website for some time now, changing some visual components and sections,” Robo.cash said. “The vision of the platform as well as its mission will remain the same.”

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Robo.cash highlighted that it was the holding company that got rebranded, not the platform.

“Each UnaFinancial service is a unique product with its own story to tell, where each brand reflects its own strategy and mission and aims to convey a unique identity to its audience,” it said. “The change of the holding company’s brand marked new directions for expansion and strengthening of positions in the target market, but it will not affect the existing services in terms of brand, including the European platform Robo.cash. As long as our products align with the overall mission of the company, we keep the value of their established brands.”

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UnaFinancial is fully registered both in Singapore and Dubai, Robo.cash said. The group also complies with the legislative framework of each market it operates in.