Robocash Group rebrands as UnaFinancial
Robocash Group is rebranding as UnaFinancial, as the group shifts its focus from alternative lending to building a broader financial ecosystem.
The alternative finance group said that the rebrand signifies the next stage in its development, as the company looks to address the spending, borrowing and investment demands of its customers in existing and new markets.
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“In order to cater to customers’ evolving needs and reach a broader audience, UnaFinancial is set to diversify its product line,” said Natalia Ishchenko, chief executive of UnaFinancial. “It will introduce new credit solutions, such as buy now, pay later (BNPL), credit lines and credit cards, transaction opportunities and digital investment services. Moreover, the group is now expanding its operations into new markets in Central Asia, Latin America and the Middle East.”
Robocash Group also runs a European peer-to-peer lending platform called Robo.cash. It appears that Croatia-headquartered Robo.cash will retain its existing branding, according to its website.
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“UnaFinancial brand reflects our mission to give a helping hand in every financial situation quickly, conveniently and honestly,” Ishchenko added.
“The launch of new products will be an integral part of our transformation that will form the core of our product line, creating additional value for customers and all stakeholders.
“We believe that UnaFinancial will build upon what Robocash Group has accomplished over the years, providing diversified services to address the needs of modern borrowers and investors.”
Read more: Robo.cash trims investor loyalty programme
