UnaFinancial partners with Velexa to launch investment platform in UAE
UnaFinancial has partnered with wealthtech provider Velexa to launch a digital investing platform in the UAE.
It said that the partnership will leverage Velexa’s expertise in investment technology and its own experience in the financial services industry to create user-friendly and accessible investment opportunities.
“The UAE is ranked first among fintech centres worldwide in terms of innovation, market size, and development potential,” said Natalia Ishchenko, chief executive of UnaFinancial.
“It has a favourable regulatory environment for startups and a high level of digitalization with the smartphone and internet penetration of 96 per cent and 99 per cent, respectively. “We are proud to be part of UAE digital development and hope to contribute to the local fintech landscape. The technological solution offered by Velexa perfectly aligns with our vision of the future product.”
Read more: Robocash Group posts $4m of profits in first half
The new platform will enable UnaFinancial’s customers to acquire and trade multiple asset classes like equities, forex, bonds, commodities and derivatives. Key functionalities include an API-based connection to exchange venues, external brokers and financial service providers, as well as automated trade execution.
“UnaFinancial has a bold vision, and we are excited about this partnership,” said Tamara Kostova, chief executive of Velexa.
“We recognize the immense potential for growth and innovation in the UAE’s dynamic financial market. Together, we will reshape the future of the financial services industry in UAE, making it more accessible and user-friendly for people from all walks of life. Powered by Velexa, UnaFinancial’s clients will be able to seamlessly join the world of investing across different financial assets around the globe.”
UnaFinancial owns the European peer-to-peer lending platform Robo.cash, which has confirmed that it will not be changing its branding despite its parent company’s rebrand.