The three major investment trends for 2024
2024 is set to be a disruptive year for fintech lenders, with macro-economic changes, environmental issues and technological innovation on the agenda.
And Kuflink is ready for whatever the New Year brings.
“We anticipate these three areas will dominate the agenda for investors across 2024,” says Kuflink’s chief executive Narinder Khattoare.
“The UK general election, the growing importance of environmental, social and governance (ESG) investing, and continuing technological innovation.”
A general election is expected to take place some time next year, with a new government likely to take power.
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Khattoare believes that the outcome of the 2024 UK general election will have “a significant impact on the world of investing, as the policies and regulations implemented by the new government will ripple across the UK economy and beyond.”
Investors can position themselves for success by looking out for policies impacting taxation, regulation, spending and infrastructure, while also taking care to diversify their investments across different asset classes and sectors to help to mitigate risk. Taking a long-term investment approach and actively managing investment portfolios can also help investors weather any macro-economic changes.
“While the 2024 election is likely to have a significant impact on the UK investment landscape, it is important to not let shortterm political considerations derail your long-term investment strategy,” Khattoare adds.
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Meanwhile, ESG investing is set to become an increasingly important part of investor strategies, fuelled by a growing awareness of the impact of businesses on society and the environment, as well as the increasing availability of ESG data and investment products.
Khattoare says that investors should consider incorporating ESG factors into their investment decisions, as ESGcompliant companies are often outperforming their peers. He also expects to see more investors turn to robo-advisors, online trading platforms and AI-powered investment tools. “This makes it easier and more affordable for individual investors to access and manage their investments,” Khattoare adds.
“Investors should be aware of the latest technological developments and consider using these tools to improve their investment outcomes.”
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Kuflink recently revealed that it is planning a rebrand for 2024, including an enhanced digital presence and new logo. Khattoare says that this rebranding effort “is about more than a new visual identity,” with the aim of educating investors and promoting the peer-to-peer lending sector.
“From investors through to platforms like ours, we understand that if our industry is successful, everybody wins,” Khattoare says. “We’re doubling down on our efforts to keep Investors informed and confident – whether you’re a Kuflink customer or not.”
Next year Kuflink intends to produce more thought leadership content and to share knowledge and expertise that helps investors of all experiences to be successful. The company has also committed to making continuous improvements to its platform, importing real time data so that investors can invest with confidence.
And Kuflink investors can expect to benefit from even more innovative products, which can help them find balance and success in their portfolios. “We are excited to share more about our plans for the future in due course,” adds Khattoare. “2024 will be an interesting year from a macroeconomic perspective and we are well placed to adapt to the new lending environment, while continuing to educate and support our investors.”
