Kuflink has hinted a big plans for next year, with a full rebrand on the horizon including an enhanced digital presence and new logo.
The peer-to-peer property lender has made incremental changes to its look and feel since rebranding from Alpha Bridging to Kuflink in 2016, with the launch of its peer-to-peer (P2P) platform.
However, next year the firm is expected to fully overhaul the brand, including adding new features to the platform and greater transparency via enhanced data and information on the properties being invested in.
Read more: Kuflink eyes £0.5bn loan book by 2025
“Since 2016, Kuflink has provided innovative investment opportunities for our audience of passionate customers. Now, it’s time for a change,” chief executive Narinder Khattoare told Alternative Credit Investor.
“An all-new brand identity will propel Kuflink into a new year. A new logo, look and increased digital presence will help Kuflink deliver opportunities to new users. Existing users won’t miss out. New, innovative features are planned for the platform. We’re excited about empowering investor decision-making with real-time data.”
He said the firm would be adding more information on its properties in response to requests from customers and that Kuflink was exploring integrations with readily available software to support residential valuations that have been undertaken by a qualified valuer.
“Where an automated valuation model has been used, this should also provide additional security and ensure our users are always in the know,” he added. “A sleek, easy-to-use platform that inspires confidence is what our investors can expect.
“It’s the same great team that have helped ensure our users have never made a loss when using Kuflink, but with a brand-new look and site packed full of easy, accessible features. We’re excited to show you more in 2024.”
The platform has not been shy to evolve in the past, launching as bridging loan originator Alpha Bridging in 2011, before becoming Kuflink Bridging in 2016 when its P2P platform was unveiled.
Kuflink’s move into the P2P sector expanded its user base to include retail investors who were typically excluded from higher-value bridging and development deals.
With a minimum investment of £1,000, the average Kuflink investor can back a multitude of property deals, targeting returns in excess of nine per cent per annum.
Speaking to ACI earlier this year, Khattoare said the platform had a number of new products under consideration, including a business loan and an unsecured lending product. The platform also remains open to a potential initial public offering.
“We’ve got aggressive plans for the business,” Khattoare said in September. “By 2025 we want to achieve a certain target in terms of loan book value and the number of loans we have on the books, as well as our profitability as a business.” He added: “Everything’s on the table for discussion.”