Web traffic to European P2P platforms heats up in summer
Monthly website traffic to European peer-to-peer lending platforms surged over the summer, new research reveals.
Analysis of Google trends statistics by Croatian P2P firm Robo.cash found that the number of monthly visits to the continent’s most popular platforms grew by 22.5 per cent between June and August, to almost five million.
“After two market crashes in the last four years, the industry seems to be on another long-term upward trend of popularity,’ Robo.cash said.
Read more: Robocash Group posts $4m of profits in first half
However, the study also showed that the number of search queries related to P2P investments remained in a fairly flat range of 4,000 to 6,000 per month. The number of requests from potential borrowers also remains unchanged.
Robo.cash also noted that the volume of funds invested through European leading P2P platforms has increased by 48 per cent over the last year, reaching €300m (£258m) per month in May 2023.
Read more: P2P investments more profitable than other asset classes
Robo.cash is owned by an alternative finance group, which recently rebranded from Robocash Group to UnaFinancial. It said that the rebrand signifies the next stage in its development, as the company looks to address the spending, borrowing and investment demands of its customers in existing and new markets.