Zopa, RateSetter join Freedom Finance marketplace
Zopa and RateSetter are among 22 new lenders which have been added to the Freedom Finance marketplace.
The former peer-to-peer lending giants have joined mainstream lenders such as Santander, ASDA Money and Admiral to offer their lending products and credit cards to Freedom Finance users.
Their addition means that prospective borrowers can now choose from a range of both mainstream and alternative lending platforms when seeking unsecured personal loans, credit cards, mortgages and other financial products.
“At the heart of our offering is the belief that all people in the UK deserve to be able to quickly and easily search for credit products that they know they are eligible for,” said David Hendry, chief marketing officer at Freedom Finance.
Read more: P2P platforms reaffirm commitment to retail investors
“The best way to achieve this is to secure access to the widest possible range of providers and products so that we are able to match all types of consumers with lending solutions to suit their circumstances.”
Freedom Finance has now partnered with more than 100 UK-based lenders, as the cost of living crisis increases the demand for consumer finance.
“In difficult times, it is even more important that consumers looking for credit are taking advantage of the technologies that underpin our marketplace,” added Hendry.
Read more: Kuflink raises investor rates
“That means shopping around among trusted brands and using soft-search capabilities, so consumers only see products they are eligible for to increase confidence in acceptance and to avoid declines or confusion from an overload of options.”
In addition to Zopa, RateSetter, Santander, ASDA Money and Admiral, the marketplace has also added The AA, Cahoot, The Post Office, Bank of Ireland, Oakbrook, Finio, Little Loans, Zable, Moneybarn, Zuto, Oodle, Planesaver, UK Credit, Sharemyloan, 1plus1 Loans, Plata, and Fintern.
Read more: Koyo to send declined borrowers to Freedom Finance