Freedom Finance appoints Richard Parfitt as head of data science
Digital lending marketplace and embedded finance provider Freedom Finance has named Richard Parfitt its new head of data science.
Parfitt will lead Freedom Finance’s data products initiative, overseeing the development of new services, and improve the company’s data-driven operations.
Freedom Finance’s technology is integrated across brands including Argos, Asda Money, Co-op Bank, Creation and The Very Group. In his new role, Parfitt and his team will work with Freedom Finance’s partners to create a suite of packaged data services that enhance the embedded finance services available and the group’s D2C consumer finance platform.
He rejoins Freedom Finance after eight years at 118 118 Money, where he was most recently head of decision science. He has also worked at Citibank Diners Club, Business & Decision, British Gas and The Royal Mint.
“I am pleased to be bringing Richard’s extensive experience in capitalising on data capabilities to Freedom Finance,” said Nick Allen, chief technology officer at Freedom Finance.
“Improvements in the use and quality of data across the industry mean that technology focused businesses, like Freedom Finance and our partners, are able to provide borrowers with the most appropriate credit solutions available to them.”
Parfitt said: “I am delighted to be joining Freedom Finance at an exciting time for the business. Nick and his team are knowledgeable and enthusiastic, and I am looking forward to working with him to make the most of the business’ opportunities in open banking and its extensive existing data resources.”
His appointment comes after the company won fresh investment from Pollen Street Capital, and integrated its platform with Experian’s Marketplace lender panel.
Freedom Finance has made a number of new hires recently, including the appointment of Paul Bevis as head of growth.
Last July, it named Emma Steeley as its new chief executive.
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