Property Partner rebrands as London House Exchange
UK-based property investment platform Property Partner has rebranded as London House Exchange.
The rebrand follows a further £2.4m of investment from US digital homeownership company Better, which acquired the platform in 2021.
The rebrand returns the investment platform to its original name when it was founded in 2014.
“The new brand gives the company a clearer and more recognisable identity, one which transcends borders,” the rebranded firm said in an update.
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Better’s direct investment will increase liquidity on London House Exchange, encouraging efficient pricing and asset valuation across the platform, it said.
“Real estate is the largest asset class in the world, worth more than shares, stocks and bonds combined, and residential property makes up approximately 75 per cent of this total”, said Better UK chief executive Michael Lamont.
“However, unlike those other asset classes, property transactions take months rather than seconds. Our mission is to successfully make property assets liquid and tradable at global scale.”
London House Exchange has £120m of fractionalized property assets under management and more than 8,000 investors from more than 80 countries.
Since its inception, £55m of property shares have been traded on the trading exchange, which is regulated by the Financial Conduct Authority (FCA).
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“The name London House Exchange speaks directly to what we already do and reflects our plans for a truly international trading exchange”, said London House Exchange chief executive Warren Bath.
“Only on the London House Exchange are our clients from across the world able to instantly buy and sell shares in UK properties, delivering liquidity today to an otherwise illiquid asset class.”
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