Nordic investors buoy Scandinavian P2P market

More than 60 per cent of all visits on selected Nordic P2P lending websites are local, analysts of the European P2P investment platform Robo.cash have claimed.

At the same time, most of the developed Western European countries show an equal distribution of domestic and foreign demand.

By analysing the internet traffic statistics of 99 P2P platforms from 23 European countries, Robo.cash was able to track the level of investor engagement with local P2P platforms.

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The UK, Germany, France, Italy and Switzerland all fell into the range of 37 per cent to 55 per cent of “involved” local visits. Robo.cash said that the experience, stability and low risks of these platforms attracted the attention of both foreign and local investors.

However, in the Nordic countries, as well as Bulgaria and Poland the degree of local involvement reached 76 per cent.

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“Apparently, local investors here are actively exploring the domestic market to get more involved in foreign projects later,” said a Robo.cash spokesperson.

Among those platforms which focus on the pan-European market, less than five per cent of all visits were from local investors.

“The research confirms that the European P2P-landscape is quite heterogeneous, with more conservative countries aimed at the local investors, and others working mostly on the pan-European level,” added the Robo.cash spokesperson.

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