Hargreaves Lansdown to hire P2P marketing manager

HARGREAVES Lansdown is hiring a marketing manager to promote its new peer-to-peer lending platform ahead of its launch early next year.

The fund supermarket said the new employee would have “a strong background in data analysis and customer relationship management (CRM) programmes” and would be based at the firm’s headquarters in Bristol.

“To address the endemic failure of the current savings system in this country we will soon be launching two new services,” said the firm in the job advert. “A peer-to-peer lending platform and a digital savings deposit service that put the client firmly back in control of their money.

“Both of these services use the latest technology to help people make more of their money and avoid the savings trap created by banks.”

The as-yet-unnamed P2P platform will offer loans to both businesses and individuals, targeting Hargreaves Lansdown’s existing client base for investment.

The company has previously confirmed to Peer-to-Peer Finance News that HL Savings, the new cash management service, will be launching by the end of the year and the P2P platform will follow in the new year.

Hargreaves Lansdown said that the new marketing manager will help lead the launch of these products and implement long-term marketing strategies to ensure their future success.

Reporting to the head of marketing, the candidate would take responsibility for strategic assessment of the market and work alongside the rest of the team in planning and executing multi-channel launch campaigns, the advert said.

Hargreaves Lansdown currently has 827,000 clients investing through its platform, an increase of 100,000 from last year.